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421 North Rodeo Drive
Beverly Hills, CA, 90210
United States

(310)205-2370

The Salon by Maxime opened its doors in 2004. Owner Maxime Salvador infuses his French charm into his Beverly Hills hair salon. The salon exudes a sexy sophistication that you feel when you walk in.

Begona Fernandez

Born in Brussels, Belgium, Begona grew up in a family of artists, painters, stylists and colorists. She was always behind the chair perfecting her craft. By the time she was 21, she was already a senior colorist, traveling internationally and teaching color techniques and balayage to salons worldwide.

Begona Fernandez


Born in Brussels, Belgium, Begona grew up in a family of artists, painters, stylists and colorists. She was always behind the chair perfecting her craft. By the time she was 21, she was already a senior colorist, traveling internationally and teaching color techniques and balayage to salons worldwide. After a long stint as colorist and color director for Frederick Fekkai's salon, she has ventured out on her own. Begona splits her time equally between her clients in Los Angeles, New Orleans, and Texas. 

Begona's magical abilities, combined with her highly focused skills and energy have kept her at the forefront of the hair industry. Publications such as People, Behind the chair, and Elle France have touted her abilities. Her list of clients ranged from The Prime Minister of Paris, Jacques Chirac to the First Lady of Israel, Sara Netanyahu. Begona styled Miss France as well as all the models from "Germany's Top Model," including its creator Heidi Klum. But for Begona, all clients were like a new canvas where she applied her keen artistic brilliance.

Begona believe's in always personalizing each experience, considering hair, skin tone, eye color, lifestyle, and the daily routine of her clients. All of these details impact the final result, which is to be inspired by and embellish her client's natural beauty